Aug 27, 2021

Product Manager

  • EBR Systems, Inc.
  • Sunnyvale, CA, USA
Full time Marketing

Job Description

Product Manager - EBR Systems (Sunnyvale, CA)

 

About EBR Systems

Silicon Valley-based EBR Systems is dedicated to superior treatment of cardiac rhythm disease by providing more physiologically effective stimulation through wireless cardiac pacing. The company’s patented proprietary Wireless Stimulation Endocardially (WiSE) technology was developed to eliminate the need for cardiac pacing leads, historically the major source of complications and reliability issues in cardiac rhythm disease management. The company’s initial product is designed to eliminate the need for coronary sinus leads to stimulate the left ventricle in heart failure patients requiring CRT. Future products will address wireless endocardial stimulation for bradycardia and other non-cardiac indications.

We are a team of dedicated individuals, driven to deliver superior treatment of millions of patients suffering from cardiac rhythm diseases by developing safe, clinically superior, cost-effective and reliable therapies using wireless cardiac stimulation. As a fast-paced company, every team member at EBR makes a big contribution towards our mission. We seek candidates who are passionate about improving healthcare and motivated to do the hard and exciting work required to bring a ground-breaking technology to market.

 

Primary Function of Position

The Product Manager supports EBR’s customer and field organization experience. This individual will also develop marketing communications to create market awareness of WiSE CRT and position the technology for commercial success. This person must become the expert in the patient’s treatment pathways to assist the field organization in facilitating education needed for each step in the referral and treatment pathways.

We are looking for a technical individual with strong leadership and product sense. This individual must be an effective communicator to clearly and concisely articulate product value – and they must have a demonstrated ability to translate that product value across a variety of marketing materials. They must be extremely organized and able to coordinate projects across different functional groups. Finally, this position requires someone who can learn quickly, work in a multi-disciplinary environment and build strong working relationships with internal partners and 3rd party vendors.

 

Essential Duties and Responsibilities

Product Management

  • Consolidate stakeholder needs in order to provide input to the development of products and services; generate outputs that enable the production and marketing of products within targeted geographies
  • Partner with Field Ops to support internal and external training material, and assist in initiatives at key accounts with marketing presentations or media coverage
  • Coordinate labeling and instructions for use activities between clinical, quality, regulatory, field, and operations groups
  • Represent Marketing on cross-functional project teams by gathering voice of customer information and articulating customer needs to the team
  • Assist in developing and implementing new sales tools and marketing programs for the product

Marketing Communications

  • Directly author and execute marketing and communications in existing channels (including online, website, direct field communications, PR, tradeshow material and attendance, social media accounts)
  • Manage a holistic communications and positioning strategy, ensuring consistent execution through all channels and coordinating approvals from business stakeholders
  • Design and develop promotional, educational, and sales materials and campaigns to position the product for commercial launch
  • Work closely with key clinical and business stakeholders to co-create promotional videos and webinars
  • Manage vendor relationships, negotiate contracts, and coordinate 3rd party activities to ensure successful and timely project execution; this could include sourcing, vetting, and managing new vendors as additional marketing needs arise
  • Track and measure the impact of marketing campaigns on business goals

Responsible for adherence to established company Quality System procedures and work instructions that are applicable to the assigned position/job function

 

Education:

Bachelor’s degree in science, business or related field is required. Advanced degree in business administration or engineering is desired.

Required Experience:

  • Minimum of 4 years of experience with or exposure to sales, strategy and/or marketing in healthcare or medical devices.
  • Preferred experience working in cardiology.
  • Preferred exposure to startup environment.

Knowledge, Skills, and Abilities:

  • Ability to communicate with top tier medical professionals
  • Ability to work with cross-functional teams and individuals to accomplish goals
  • Self-starter; capable of independent project management
  • Proficient in MS Word, PowerPoint, Excel, & Adobe InDesign / Illustrator
  • Excellent written and verbal skills
  • Experience with design elements and design production
  • Ability to travel, including overnight, for medical conferences and training meetings

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