May 19, 2021
New York, NY or Remote
Candid is redefining oral health by using modern technology to help deliver human-focused care. With a commitment to creating the best outcomes, Candid inspires confidence and promotes wellbeing. We believe that high-quality orthodontics should be affordable and accessible, and we’re pioneering an innovative approach to diagnosing, treating, and monitoring cases remotely. Our team is a group of startup veterans with experience across healthcare, hospitality, tech, and finance at companies such as Lyft, BCG, Airbnb, Blackstone, and Clover Health.
We are looking for a Director, Marketing & Professional Relations to join the Candid™ team to increase market adoption and bolster our existing business by setting the vision for and leading the execution of our marketing plans, KOL program, and training and educational programming.
This critical leader will partner with our Pro clinicians every step of the way in driving peer-to-peer influencer programming, clinical adoption, and expanding doctor & patient demand for our Pro business. The right candidate is a seasoned professional with the proven leadership skills required to collaborate tightly across a dynamic set of teams and focus us on those initiatives that will drive the most impactful business results.
You will report directly to the SVP of Candid Pro, and will partner with Sales, Brand Marketing, Legal, Operations, Finance, Engineering, and our Clinicians.
What You’ll Do
Top of funnel marketing: Create and execute quarterly and annual GP and Ortho marketing plans by working closely with Sales to drive doctor signups and case submissions. Plans must tie nearly to Consumer Marketing efforts, overall Pro business strategy, and Education initiatives for Pro clinicians
Activation & training: Lead in-house trainers and our third party training partners in conceiving of, designing, building, and delivering best-in-class onboarding and training programs both in-person and virtually with the goals of speeding time to first case submissions, and maximizing monthly case submissions thereafter. Develop curriculum from the ground up to provide world-class support for all of our doctors across varying specialties, levels of experience, and needs
Content creation: Develop doctor- and patient-facing positioning and messaging of Candid’s brand and products. Create channel communications that motivate trial and utilization. Work with our clinicians to distill and communicate clinical claims to support the Pro product. Develop the content for all customer-facing marketing collateral (brochures, emails, web pages, trade advertising, podcasts, case studies, social media, etc.). You will then liaise with our in-house Design team to create these assets and have final approval before they go to market
Product: Lead commercialization of the Pro product pipeline, working closely with our in-house digital product and engineering teams. Leverage user data, existing and prospective doctor interactions, and market research studies to develop a deep understanding of customer and consumer needs. Effectively communicate these needs to the broader organization so they inform our marketing efforts. Create reports to analyze progress in building the business and to identify areas that need further investment
What You’ll Need
10 years minimum experience of marketing or related experience
Experience working in dental or medical devices
Passion for developing overarching program/partnership strategy at a high level... and then operationalizing those programs from the ground up. You must be as comfortable rolling up your sleeves to execute as you are setting vision
Drive to independently overcome obstacles, and deliver in the face of sometimes-limited resourcing and changing priorities
Ability to work cross-functionally and in deep collaboration with individuals at all levels in an organization, understand their needs/motivations, and manage complex cross-functional projects
Pay & Perks
Competitive compensation and equity in the business
Medical, dental, and vision insurance
Easy access to work - right off the R & W line, and a short walk from the B, D, F, M, N, Q, 1, and 6 trains
Significant discount on our customized treatment plans and aligners
You will grow a lot here. You’ll be surrounded by employees with deep experience in their field, who have a strong passion for doing great work and constantly learning
We continuously strive to create and maintain a diverse and inclusive environment, and are proud to be an Equal Opportunity Employer. Additionally, this organization participates in E-Verify.